Sharjah Book Authority meets with Brazilian Book Chamber to work out details




Brazil, 29 August 2017


A Sharjah Book Authority (SBA) delegation recently travelled to Sao Paulo, Brazil, to meet with one of their most important literary institutions, the Brazilian Book Chamber (CBL). The purpose of the visit was to discuss ways of cooperation and joint action in future initiatives that will enhance cultural exchange between the two parties.


The meeting forms part of SBA’s efforts to boost Sharjah’s role in developing the literary and cultural prowess of the UAE and the Arab region, and attract more Latin American publishers to the region’s markets via Sharjah Publishing City (SPC) – the first-of-its-kind free zone in the Middle East for publishing businesses, due to inaugurate with 320 publishers and distributors before the end of 2017.


The meeting was also an opportunity for the SBA delegation to detail Sharjah’s ongoing preparations towards its participation at the Sao Paulo International Book Fair 2018, where the emirate has been chosen as the Guest of Honour. The selection reflects yet another international recognition of the emirate’s acclaimed cultural and humanitarian role, and its efforts to promote intercultural exchange on the global stage.   


The meeting was led by HE Ahmed Al Ameri, Chairman of SBA; and Rawan Dabbas, Head of International Relations at Emirates Publishers Association (EPA), alongside their Brazilian counterparts Karine Pansa, Director of CBL’s International Affairs; Louis Menezes, Manager of CBL’s International Affairs, and several CBL administrators.


Highlighting SPC’s greatest advantages, Al Ameri said: “Replete with A to Z facilities for publishers and book industry professionals, most notably low cost of raw materials including paper, ink and equipment, large printing presses that work around the clock, easy access to air and sea freight services at competitive prices, SPC is not just a great base for day-to-day operations but a centre of knowledge, and financial and economic information about publishing market.”


Al Ameri met with Bruno Covas, Deputy Mayor of Sao Paulo who welcomed Sharjah’s selection as Guest of Honour at Sao Paulo Book Fair 2018, emphasising that such efforts are key to strengthening relations between Brazil and the UAE, and provides both countries a wonderful opportunity for cultural exchange.


Highlighting Sharjah’s vision for its unique cultural experience, Al Ameri said: “Sharjah has afforded special attention to culture, art and literature, establishing itself as a global beacon of culture and knowledge. Our leading global cultural stature led us to be named World Book Capital 2019, an exceptional honour signalling the fruition of the vision of His Highness Sheikh Dr. Sultan bin Muhammad Al Qasimi, Member of the Supreme Council and Ruler of Sharjah, who has always held scientists, intellectuals and literati in high esteem.”


He added: “We will work to introduce publishers from around the world to the world’s first publishing free zone, and we would like Brazil and other Latin American countries to be part of this unique project, ensuring their cultural and creative products can be easily fed into all Arab markets.”


“Having Sharjah as the Guest of Honor at next year’s Sao Paulo International Book Fair is a great privilege for us. It will be a wonderful opportunity for Brazilians to discover the rich culture and literature of the emirates, and the role of Sharjah in the cultural development of the UAE,” said Luís Antonio Torelli, President of the Brazilian Book Chamber.


“We are eager to facilitate stronger collaboration between the Brazilian and Arab book markets,” said Karine Pansa, highlighting that efforts in this direction are already underway with their participation in each other’s upcoming book fairs.


The SBA delegation will travel to Rio de Janeiro, Brazil, for its next cultural engagement at the 11-day Biennial Rio Book Fair, which will begin this Friday, 31 August.


Sharjah has become increasingly important as one of the leading cities in promoting cultural action on the global scale. It has launched pilot projects for supporting the book and publishing industry, and encouraged intercultural dialogue by augmenting the translations drive in the country. Sharjah has always been the region’s forerunner in supporting visual arts and promoting concepts of art and aesthetics, in addition to its enduring efforts to transform human speech to into a cultural one, embedded with all its essential details and merits.





Photo captions

1- During the meeting with the Brazilian Chamber Book 

2- A group photo with HE Ahmad Al Ameri and a group of Brazilian Chamber Book 



For further inquiries or information about this report and the event, please contact


Sami Altaweel

National Network Communications – NNC